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Executive Team

President: Jennifer Kao
External Vice Presidents: Michael Leath, Lancy Zhang
Internal Vice President: Mitchie Nguyen

Connect With Us


UC Berkeley's award-winning creative strategy & competitive marketing team

About Us

Who We Are

imagiCal is a fully student-run advertising agency and creative consultancy comprised of around 30 undergraduates with a diverse array interests, academic fields, and backgrounds. We are researchers, athletes, businesspeople, artists, and more. Many of our alumni graduate to top firms in consulting, banking, and tech industries, as well as to academia, science, advertising, CPG, etc.

What We Do

Since its establishment in 1980, imagiCal has continued to develop multi-million dollar campaigns for leading brands in the National Student Advertising Competition. In our work outside case competitions, we deliver unique solutions to a wide array of business problems for clients of varying backgrounds, from local non-profits to billion-dollar corporations. In the past year, we have helped an investment bank recruit new talent, crafted a communications campaign for a Google Ventures startup, reimagined pizza ordering in the 21st century for Pizza Hut, and more.

How We Do It

What sets us and our approach apart is the value we place in driving performance with creativity. Our projects often fall at the intersection of business as an art and as a science; our capacity to leverage both analytical and imaginitive approaches to problem solving is what makes our work stand out.

meet the team

executive board, directors, committees

Jennifer Kao
Lancy Zhang
External VP
Michael Leath
External VP
Mitchie Nguyen
Internal VP
Divya Suri
Strategy Director
Connie Chen
Creative Director
Whitney Ziesing
Media Director
Ruochen Huang
Media Director
Shaifali Thakker
PR Director
Cassie Zhou
Production Director
Tina Xu
Production Director
Mariah Grimwood
Project Manager
Claire Lei
Project Manager
Kayla Wong
Project Manager
Sarah McLaughin
Project Manager
Vasileios Oikonomou
Jeffrey Chen
Tricia Flynn
Samantha Holder
Stergiana Amberiadis


Be Our Sponsor

Everything you see from imagiCal is a result of our perseverance and willingness to spend the time and effort to maximize our wealth and produce the best campaign that we can. While other NSAC teams may have a class or resources dedicated to the competition, imagiCal is 100% student-run and relies completely on donor support to fund our presentation materials and campaign needs. We have a proven track record of attracting the best and brightest to our organization, and as you can see from our accomplishments to the left, we take pride in creating nationally recognized work. Contact us and let us give you a reason (or 20) to sponsor us.


2015 - NSAC District 14 Regional Competition - 1st Place
2014 - NSAC National Competition - 5th Place
2014 - NSAC District 14 Regional Competition - 1st Place
2013 - NSAC District 14 Regional Competition - 2nd Place
2012 - NSAC District 14 Regional Competition - 1st Place
2012 - Macy's Advertising Competition - 1st Place
2011 - Macy's Advertising Competition - 3rd Place
2010 - AdU Advertising Competition - 1st Place
2010 - Accenture Management National Case Competition - 1st Place
2010 - Target Sustainability Case Competition - 3rd Place
2010 - Cisco-Deloitte E-Business Case Competition - 2nd Place
2010 - NSAC District 12 Regional Competition - 3rd Place
2009 - NSAC National Competition - 3rd Place
2009 - NSAC District 12 Regional Competition - 1st Place
2009 - Cisco-Deloitte E-Business Case Competition - 1st Place
2009 - Accenture Strategy Case Competition - 1st Place
2009 - Check Point Software Case Competition - 1st Place
2009 - Undergraduate Marketing Association Case Competition - 1st Place
2009 - Publicis Intern Case Competition - 1st Place
2007 - Thammasat Business Undergraduate Business Challenge - 2nd Place

Scholarships & Recognition

2 Regent Scholars
1 Alumni Scholar
2 Omicron Delta Epsilon, Economics Honor Society
2 Order of Omega, Greek Honor Society
1 Hewlett Packard Scholarship
1 Edward Kraft Scholarship

Alumni Careers

Banking: Goldman Sachs, Morgan Stanley, Barclays Capital
Consulting: Deloitte, Accenture, Triage, ZS, Bain, McKinsey
Tech: Google, Cisco Systems, Intuit, Adobe, Microsoft, Hulu
Fashion: L'Oreal, GAP
Advertising: Goodby, Silverstein & Partners, Publicis, McCann Erickson

Past Clients

Join Our Team

Click here to download the application for 2016-2017 year.

Applications are due September 6, 2016 at 7pm. No late submissions will be considered.

Infosession #1: Wed 8/31, 8pm; Location: BARROWS 20
Infosession #2: Thurs 9/1, 8pm; Location: BARROWS 126